About us

Building Shopify architectures that scale.

GINI is a premium Swiss-based eCommerce agency. We combine Nordic design principles with elite technical development to engineer Shopify and Shopify Plus storefronts for ambitious global brands.

Our mission

Helping ambitious brands build eCommerce empires sustainably.

We don't just launch websites; we architect digital businesses. Our mission is to bridge the gap between stunning creative design and rigorous technical execution. We empower brands to achieve compounding revenue growth without accumulating technical debt.

How we work

Our work is guided by a set of principles that shape how we collaborate with clients and build ecommerce experiences.

Build for growth

Every line of code and UI element is engineered for scalability and conversion, not just aesthetics.

Build for growth

Every line of code and UI element is engineered for scalability and conversion, not just aesthetics.

Work as partners

We act as your fractional Chief Digital Officer, fully aligning our technical roadmap with your business goals.

Work as partners

We act as your fractional Chief Digital Officer, fully aligning our technical roadmap with your business goals.

Focus on what matters

We cut through the noise, prioritizing high-impact optimizations that directly drive revenue and increase order value.

Focus on what matters

We cut through the noise, prioritizing high-impact optimizations that directly drive revenue and increase order value.

Data beats assumptions

Gut feelings don't scale. We rely on advanced analytics, A/B testing, and user behavior data to make architectural decisions.

Data beats assumptions

Gut feelings don't scale. We rely on advanced analytics, A/B testing, and user behavior data to make architectural decisions.

Think long-term

We future-proof your tech stack, avoiding bloated apps and cheap templates in favor of robust, maintainable custom code.

Think long-term

We future-proof your tech stack, avoiding bloated apps and cheap templates in favor of robust, maintainable custom code.

Simplicity wins

Friction is the enemy of conversion. We design intuitive, frictionless user journeys that make buying completely effortless.

Simplicity wins

Friction is the enemy of conversion. We design intuitive, frictionless user journeys that make buying completely effortless.

Trusted by growing eCommerce brands

From bespoke DTC launches to complex B2B wholesale migrations, our track record speaks for itself. We deliver measurable ROI through absolute technical precision.

25+

completed projects

Experience

10+

Industries served

Adaptibility

6+

years experience

Knowledge

100%

satisfaction rate

Reviews

What we do

We provide end-to-end Shopify Plus solutions. From initial strategic consulting and UX/UI design to custom headless Framer development and ongoing CRO retainers, we manage your entire digital lifecycle.

person using macbook pro on white table

Shopify Store Setup

End-to-end Shopify store builds, from strategy and structure to launch-ready execution.

silver iMac displaying color gradient

Shopify Store Design (UX/UI)

Conversion-focused ecommerce design with strong branding, UX, and scalable design systems.

A MacBook with lines of code on its screen on a busy desk

Shopify Store Development

Custom theme development, advanced features, and scalable technical implementations.

person using MacBook pro

Shopify CRO & UX Optimization

Data-driven improvements that increase conversion rate and improve user experience.

A person holding a cell phone and a laptop

SEO for Shopify

Technical SEO, site structure, and content optimization tailored specifically for Shopify.

man using MacBook

Strategy & Consulting

Strategic guidance on ecommerce architecture, positioning, and scalable growth.

person using macbook pro on white table

Migrations to Shopify

Smooth, secure migrations from other platforms with full data, SEO, and performance protection.

black and silver laptop computer

Shopify Site Maintenance

Ongoing development, performance optimization, and growth support.

Framer × Shopify Builds

Custom-designed Framer front-end powered by Shopify for maximum flexibility and performance.

What we do

We provide end-to-end Shopify Plus solutions. From initial strategic consulting and UX/UI design to custom headless Framer development and ongoing CRO retainers, we manage your entire digital lifecycle.

person using macbook pro on white table

Shopify Store Setup

End-to-end Shopify store builds, from strategy and structure to launch-ready execution.

silver iMac displaying color gradient

Shopify Store Design (UX/UI)

Conversion-focused ecommerce design with strong branding, UX, and scalable design systems.

A MacBook with lines of code on its screen on a busy desk

Shopify Store Development

Custom theme development, advanced features, and scalable technical implementations.

person using MacBook pro

Shopify CRO & UX Optimization

Data-driven improvements that increase conversion rate and improve user experience.

A person holding a cell phone and a laptop

SEO for Shopify

Technical SEO, site structure, and content optimization tailored specifically for Shopify.

man using MacBook

Strategy & Consulting

Strategic guidance on ecommerce architecture, positioning, and scalable growth.

person using macbook pro on white table

Migrations to Shopify

Smooth, secure migrations from other platforms with full data, SEO, and performance protection.

black and silver laptop computer

Shopify Site Maintenance

Ongoing development, performance optimization, and growth support.

Framer × Shopify Builds

Custom-designed Framer front-end powered by Shopify for maximum flexibility and performance.

This is how we operate

01

Discovery & Strategy

Deep-dive audits of your market positioning, current tech stack, and long-term revenue goals.

02

UX/UI Architecture

Data-driven wireframing and premium Figma prototyping designed exclusively for conversion.

03

Technical Development

Clean, native Liquid coding, Framer integrations, and complex API-first custom backend solutions.

04

QA & Launch

Rigorous cross-device stress testing, SEO preservation, and flawless zero-downtime deployment.

05

Growth & CRO

Ongoing iterative A/B testing, speed optimization, and strategic monthly maintenance.

sittin people beside table inside room

Let's architect your eCommerce growth. Shopify & Shopify Plus solutions.

Let's architect your eCommerce growth. Shopify & Shopify Plus solutions.